![]() ![]() The song has been streamed half a billion times and counting and viewed over 5.5 billion times on TikTok. A remix was released shortly after the original, which helped propel Body to a UK No.1 in May. What happened next has emerged as a clear template of how to roll out the perfect single campaign. With instantly recognisable and quotable lines such as: ‘ English girl named Fiona, African girl, Adeola…’, the song started building traction within the first week of its March release, especially on TikTok. ![]() With 887,551 UK sales (OCC), the addictive tune has become a certified anthem, almost like a love letter of British youth culture to the rest of the world. The success that 28-year-old North London-born rapper Wayne has managed to achieve over the past two years is not only significant for his own career, but for the UK music scene as a whole. Unless you’ve been hiding under a rock this past year, you’ll be aware that one of the biggest songs to drop in 2021 has been Tion Wayne and Russ Millions’ No.1 drill sensation Body. Music Week meets the MC, alongside his managers, Warner Music UK CEO Tony Harlow, and Atlantic’s Austin Daboh and Rich Castillo, to chart the history of a campaign that changed the course of music culture for good. It's nominated in thr Song Of The Year category at the BRITs. Retrieved September 5, 2021.In 2021, few success stories were more remarkable than Tion Wayne’s, a UK rap breakthrough powered by the success of the platinum-selling Body, which became the first-ever drill track to reach No.1. ^ "British single certifications – Tion Wayne, Dutchavelli & Stormzy".^ "End of Year Singles Chart Top 100 – 2020".^ "I Dunno - full Official Charts history"."DaBaby's Rockstar reclaims Number 1 on the Official Singles Chart". "Tion Wayne, Dutchavelli, Stormzy Shake Things Up With New Drop "I Dunno" ". ![]() "Stormzy debuts new single 'Own It' featuring Ed Sheeran and Burna Boy". ![]() "Dutchavelli: bringing the real back to UK rap". "Russ & Tion Wayne's Keisha and Becky is Number 1 on this week's Official Trending Chart". ‡ Sales+streaming figures based on certification alone. The song spent three weeks in the top 10 in total, and a further six weeks in the top 40. The single was behind songs including chart topper " Rockstar" by DaBaby featuring Roddy Ricch, " Rain on Me" by Lady Gaga and Ariana Grande and " Breaking Me" by Topic featuring A7S. "I Dunno" was the highest new entry on its first week of release, entering the UK Singles Chart at number 7 on the chart week ending 11 June 2020. The track was produced by AoD and production group The Elements. Stormzy had fully established himself as a music star and released his second album, Heavy Is the Head, at the end of 2019 and a chart topping single " Own It" with Ed Sheeran and Burna Boy. Dutchavelli made his breakthrough this year, also going on to score a further chart hit alongside M Huncho on the track " Burning". Tion Wayne had broken through with his Russ Millions collaboration "Keisha & Becky" in 2019, reaching the top 10 and topping the Official Trending Chart. The song "I Dunno" brought together 3 artists who had been making a big impact in British music. It was released as a single on and peaked at number 7 on the UK Singles Chart. " I Dunno" is a song by Tion Wayne featuring Dutchavelli and Stormzy. ![]()
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